You don’t have to be an Instagram model.

Woman holding buff man’s arm

Open Instagram and you’ll see no shortage of America’s Next Top Models. Ultra-fit, muscled-up men and women with microscopic quantities of body fat.

But is that achievable for most of us? Is it even advisable? Or is there a better way for…

What you should do instead.

I’ve read a lot of posts about strategies for “going viral”. Some of these tips are solid advice for new writers. Some are unhelpful or even counterproductive.

But the sentiment itself is misguided. I’ve been writing online (profitably) for over two decades and I can…

Jay Allen

Business, life, staying healthy.

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