You Shouldn’t Care If You Go Viral

What you should do instead.

Picture: Rawpixel / PIXTA

I’ve read a lot of posts about strategies for “going viral”. Some of these tips are solid advice for new writers. Some are unhelpful or even counterproductive.

But the sentiment itself is misguided. I’ve been writing online (profitably) for over two decades and I can assure you: trying to go viral is a failed strategy that may just drive you crazy.